Podcast: Play in new window | Download (Duration: 47:23 — 43.8MB)
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Publicists Mickey Mikkelson and Aimee Ravichandran, along with authors Sebastien de Castell and Richard Little talk about writing and the publicity side of the business of writing as they see it in this social media age.
The discussion touches on what traditionally published and indie published authors can do and do better to market their books in 2026 and beyond, starting from before the book hits the shelves. Mickey and Aimee talk about strategies for traditional marketing as well as social media campaigns, while Russell and Sebastien talk about when during the editing process to start bringing in the publicists to start spreading the word about the book.
See Russell’s guest post: Marilyn Created
Listen to Sebastien’s interview: “The Malevolent Eight”: Sebastien de Castell talks building the good bad guys
Mickey Mikkelson: creative-edge.services, IG @creativeedgepublicity
Aimee Ravichandran: abundantlysocial.com, IG @abundantly_social
Sebastien de Castell: decastell.com, IG @sebastiendecastell, FB @ SebastienDeCastell
Russell Little: russelllittleauthor.com, IG @russellsstories, FB @ RussellsStories
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